![]() ![]() And if you don’t have a good story, no one’s ever going to be loyal to you.”ĭebbie Wei Mullin, founder and CEO, Copper Cow Coffee Bridging Vietnamese and American coffee cultures “If it’s not a good product, no one's going to rebuy it. “When you sell a product, if you don't have a good package, no one’s going to buy it,” she said. ![]() Mullin’s strategy for long-term success, however, is building the perfect symphony of brand identity, product and user experience. With a rush of online interest as a result of COVID-19 lockdowns, ecommerce now makes up about half of the business. from Vietnam as a refugee, was inspired to create a product that combined the Vietnamese culture she experienced at home with a transparent and ethical supply chain that could support business growth in the developing nation.Īfter just three years on the market, Copper Cow’s single serve pourer kits are stocked in around 3,000 doors across the U.S., in a spectrum of retailers from Bloomingdale’s to Walmart. One such brand is Copper Cow Coffee, a startup bringing the Vietnamese coffee experience to the average coffee drinker.įounder and CEO Debbie Wei Mullin, whose mother came to the U.S. This recent growth has supported the rise of smaller brands that service new niches. is now the world’s largest market for coffee, with interest in specialty coffee increasing at a particularly fast clip. With a market valued at $88 billion, according to the Specialty Coffee Association (SCA), the U.S. Though Starbucks may be the pioneering arbiter of specialty coffee for the masses, it’s far from alone in the category now. ![]() With many professionals now working remotely, Copper Cow Coffee CEO Debbie Wei Mullin aims to provide customers with a single-serve, ethically sourced brewing option. ![]()
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